Select Works
De'longhi dedica duo media briefAdvertising Media Planning View Project
During this year, I was able to work with the De’Longhi Group to create a media plan for their upcoming launch of the Dedica Duo. Creating this brief with my team allowed me to work with a working media budget and timeline to determine effective media approaches. I also developed my skills working with a media funnel and strategies to see what is required to accomplish customer conversion and loyalty.
PataGOnia Creative CampaignCreative Strategist View Project
This creative campaign for Patagonia allows experience with developing, strategizing, and executing specific strategies on a brand. I was able to develop skills in research for the brand, focusing on brand image and effective strategies to increase awareness and loyalty. Working with a team and using a real-life brand allowed me to become interested in Media Strategy and how to decipher what can be effective for a specific brand.
